Hướng dẫn quảng cáo Google Adwords A-Z
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NỘI DUNG HƯỚNG DẪN
+ Cách tạo tài khoản Google Adwords
+ Cách thiết lập chiến dịch quảng cáo
+ Adrank là gì
+ Đối sánh từ khóa
+ Cách viết quảng cáo Adwords
Người hướng dẫn
►Ths. Nguyễn Hữu Lam
►CEO CÔNG TY CỔ PHẦN GIẢI PHÁP PHẦN MỀM HẢI PHÒNG
►Tel: 0982.033.031 – 0934.277.782
What is Google Ads (Formerly Known as Google AdWords)?
What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.
Hướng dẫn quảng cáo Google Adwords A-Z – Important factors in search ads
Targeting – For instance, your ads will be shown in the geography that you choose (you can go as specific as the ZIP code)
Search term and keyword – What is being searched for by the user + the keyword that you optimize the ad for.
Ad copy relevance – Ads that appear for a specific search term should be relevant. A search for colleges should not throw results for travel packages.
Landing page experience – How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?
Conversion rate – This is again controlled by relevance, landing page quality, and experience.
Bids – If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.
Quality score: Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everything else. Everything is interrelated.