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In this video, I’m gonna do a complete start to finish AdWords tutorial and walkthrough I’m gonna show it via screen share we’re gonna go over everything you need to know to set up an AdWords campaign we’re stuff from the very beginning and do keyword research to find good keywords that we should be bidding on then we’re gonna take those keywords make some ad groups make some ads and I’ll show you how to write powerful ad copy after that we’re gonna do everything we need to do to complete the campaign including adding things like negative keywords I’m gonna show you how to do all this step-by-step via screen share in just a moment and this is actually a lesson from my adwords and product listing ads course it’s a full course you can find out more information about up here or down below but now let’s get into the actual video the first thing we’re gonna do is obviously you need to sign up for Gmail if you don’t already have Gmail.
You can access Adwords but after that we’re gonna do some keyword research figure out which keywords to do and then we’re gonna build the ad and talk about negative keywords some of my tips for that as well as how to review the ads and some different advanced tactics and techniques. So once you have a gmail account which I already do up here you’re just gonna click on AdWords like Google AdWords click on there go ahead and click start now and there is a bunch of coupons online I tried to quickly find some coupons before this tutorial I saw one for $75 it’s okay you can set up your AdWords account and always add a coupon later. So performance nut butter calm alright. So that’s my website you put your website in right there I’m just gonna link it with my regular AdWords account that’s one of the consulting accounts I did Keith Keith hammocks right there you probably won’t see that screen all right. So it’s loading up it’ll just take a second here and this is the new view and you can switch to the old view which I probably will later on but for now let’s go ahead and use the new view poke around here a little bit the very first thing you’re gonna want to do is if you click up here let’s see here. So this layouts a little bit different than it used to be the keyword planner is where I always recommend people start and just to give you an idea of my products because obviously depending on your product it’s gonna be different how you what kind of keywords you look for is going to be different.
My product it’s a it’s a keto paleo vegan snack it’s a macadamia coconut Kashi blended nut butter comes in these little pouches. So I’m gonna try to think of keywords that people would be searching for in Google to find it. So the first thing that comes to mind is macadamia butter maybe cocoa coconut butter if people are searching for these they might be interested in my product a keto snack paleo snack I probably just I’ll leave it to those for for now and then we’ll think about more as we go and let’s go ahead and get some ideas okay. So this will do a few different things one of the things is it’ll tell me the average monthly searches right here for these different keywords. So that’s half the battle I see that keto snacks has quite a lot of searches and look at macadamia butter it’s the the bids are really cheap. So this data is very important the bids are pretty cheap but at the same time there’s not a lot of search volume the next step is let’s say macadamia butter because that seems interesting to me that the the search is. So cheap what are people looking for. So look what comes up here that’s some that’s macadamia nut butter but a lot of it is well the first ones homemade macadamia nut butter. So the one negative thing is when someone searches for macadamia nut butter they might just be looking to how to make their own macadamia nut butter they might not be looking to buy it but this is a look like that’s a company here and that’s a company here. So that’s the first thing I would do kudos snacks is another one that’s interesting to me because there’s not a lot of keto snacks and I want to show you an example instead of just saying keto giant snacks I might say ketogenic snacks and let’s see if that comes up with a different result give it a second loads and look at that it’s slightly different it’s more targeted down it’s and it saves you a little bit money.
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What is Google Ads (Formerly Known as Google AdWords)?
What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.
Google Adwords Tutorial with Step by Step Walkthrough – Important factors in search ads
Targeting – For instance, your ads will be shown in the geography that you choose (you can go as specific as the ZIP code)
Search term and keyword – What is being searched for by the user + the keyword that you optimize the ad for.
Ad copy relevance – Ads that appear for a specific search term should be relevant. A search for colleges should not throw results for travel packages.
Landing page experience – How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?
Conversion rate – This is again controlled by relevance, landing page quality, and experience.
Bids – If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.
Quality score: Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everything else. Everything is interrelated.