Check out our Google Ads Tutorial 2019 for Beginners. Our Google AdWords Tutorial is updated for 2019 and we cover everything you need to know about creating your first Google Ads search campaign. Google Ads can be very difficult to figure out, especially when you are just getting started. Some of the things we cover for Google Ads include conversion tracking, setting up your Google Ads account, using Google Ads rather than Google Ads express, connecting your Google Analytics account, creating a Google AdWords campaign, setting up your campaign to drive sales and leads, creating ad groups, targeting keywords, keyword match types, location targeting, creating ads, bidding strategies, and publishing your campaign.
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It can be challenging when you are getting started, so hopefully our Google Ads Tutorial gives you all the information you need to get started. We highly recommend watching the video all the way through because we packed it full of details and information that you need to know.
We started by setting up the Google Ads account, which was a common question we received from our previous tutorial. We set-up a brand new account for our website. You also need to make sure you set-up a Google Analytics account for your website as well, which is a very simple process. Once you have your Google AdWords and Google Analytics accounts created, you want to link them through the Linked Accounts button under the Google Ads Tools button at the top. Once you have your accounts linked, you will have Auto-Tagging enabled in Google Ads, which allows you to track your campaigns in Google Analytics.
Next, we go over conversion tracking. You first need to create Goals and Conversion Goals in your Google Analytics account. You can create ecommerce goals or create goals based on several other factors. For example, you can track forms, video views, giveaway submissions, transactions, and more. Once you have Goals created in Google Analytics, you can import your Goals into Google Ads, which will allow you to do conversion tracking for your campaigns. Conversion tracking will help you optimize your Google Ads campaigns and get the most out of your budget.
Once you have your accounts linked and conversions imported into Google Ads, you are ready to create your first search campaign. You want to go to the Campaign screen and click on the button to add a new campaign, then select Search campaign, and set your goal of Sales, Leads, or Website Traffic. We usually choose sales or leads because it will let you optimize your budget and your campaign.
Then, you can start setting up your campaign by naming the campaign, choosing your budget, adding additional audiences, choosing your location targeting, language targeting, bidding strategy, and setting up Google Ads Ad Extensions like Sitelink Extensions and Callout Extensions.
Next, you will start setting up your Ad Groups. You can optimize for a great quality score and Ad rank by setting up organized Ad Groups and an organized campaign. The better you group your keywords into Ad Groups, the better the user experience you are giving to potential customers. We talk about Keyword Match Types like modified broad match, broad match, phrase match, and exact match keywords.
We set-up all of our Ad Groups and then click continue to start creating our Ads. You will be setting up Google Search Ads and we recommend created 3 ads for each ad group. Once you set-up your ads, you can click submit and your campaign will be created. Our preferred bidding strategies are Target CPA bidding and Target ROAS bidding.
What is Google Ads (Formerly Known as Google AdWords)?
What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.
Google Ads Tutorial For Beginners 2019 – Google AdWords Tutorial For Search Campaigns – Important factors in search ads
Targeting – For instance, your ads will be shown in the geography that you choose (you can go as specific as the ZIP code)
Search term and keyword – What is being searched for by the user + the keyword that you optimize the ad for.
Ad copy relevance – Ads that appear for a specific search term should be relevant. A search for colleges should not throw results for travel packages.
Landing page experience – How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?
Conversion rate – This is again controlled by relevance, landing page quality, and experience.
Bids – If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.
Quality score: Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everything else. Everything is interrelated.