Google Ads

Chạy quảng cáo Google Adwords hiệu quả 2019 (Giao diện mới)

Chạy quảng cáo Google Adwords hiệu quả 2019

► Link bài viết: https://thanhthinhbui.com/quang-cao-g…

Nội dung bài học:

– Cách tạo tài khoản Google Adwords giao diện mới nhất.
– Cách thêm phương thức thanh toán cho Google Adwords.
– 3 loại đối sánh từ khoá cơ bản.
– Hướng dẫn chọn vị trí quảng cáo Google Adwords.
– Cách viết mẫu quảng cáo thu hút khách hàng.
– …

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What is Google Ads (Formerly Known as Google AdWords)?

What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.

Chạy quảng cáo Google Adwords hiệu quả 2019 (Giao diện mới) – Important factors in search ads

Targeting – For instance, your ads will be shown in the geography that you choose (you can go as specific as the ZIP code)
Search term and keyword – What is being searched for by the user + the keyword that you optimize the ad for.
Ad copy relevance – Ads that appear for a specific search term should be relevant. A search for colleges should not throw results for travel packages.
Landing page experience – How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?
Conversion rate – This is again controlled by relevance, landing page quality, and experience.
Bids – If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.
Quality score: Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everything else. Everything is interrelated.

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