A Google Ads campaign is a set
of one or more ad groups (ads, keywords, and bids) that share a budget, location
targeting, and other settings. Campaigns are typically used to organize
categories of products or services offered by an advertiser.
Items that can be set at the campaign level include bids,
budget, language, location, distribution for the Google Network,
and more. Large advertisers typically create separate ad campaigns
to run ads in different locations or using different budgets.
are centered around Google’s advertising networks: the Google Search
Network, the Google Display Network, and the YouTube Network.
These networks make up all the places where your ads can appear, including
Google sites, websites that show relevant Google ads, and mobile sites.
You choose a network setting by selecting a campaign type for your campaign.
The API supports the following campaign types:
You can use the API to create and manage campaigns optimized for different
- Universal app campaigns
- Mobile app engagement
- Dynamic search ad campaigns
- Smart Display campaigns
Differences from the Google Ads UI
The following campaign types are available in the UI but are not currently
supported in the API:
Campaign subtypes in the Google Ads UI, such as Standard and All features,
help UI users find relevant campaign options, but there is no corresponding
attribute in the API’s
Campaign object. This UI column is similar to
in the API, but there is not a one-to-one mapping between these fields and
Campaign subtype in the UI.
For example, a Search-only campaign created via the API will always be an
All features campaign from the UI perspective.
Setting up a campaign
The best way to set up new campaigns in the API is to use the Add Campaigns
code example in the Basic Operations folder of your client
library. The sample handles all the background authentication tasks for you, and
walks you through the settings required for establishing a new
campaign, including the budget, bidding strategy, campaign type, start and end dates,
See the guides below to get started with the following campaign-related tasks:
- Add a budget.
- Set a bidding strategy.
- Create mobile
or Shopping campaigns.
- Target campaigns based on
- Remarket to users who have
previously visited your site or who are
in your CRM databases.
- Create draft and experimental
to test different settings and scenarios.
The Basic Operations and Campaign Management folders in the
contain code examples for adding, configuring, and managing
The code examples take care of a lot of the background tasks for you, and
are the easiest
way to get your campaigns up and running.