website optimization tips

  • In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page book. Produced in a single month. By a group of JotFormers who then numbered fewer than eight. Why would on Earth would he…

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  • Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We’re privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. In…

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  • Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone. 63% of American households engage in at least one crafting project annually, while more than one in four participate in 5+ per year. The top three craft store chains in the country (Michaels, JOANN, Hobby Lobby) operate nearly 3,000 locations, just among themselves. There are an estimated 3,200 US storefronts devoted to quilting alone. Thousands more vend everything from the stuff of ancient…

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  • Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine paid search and CRO into one strategy, you can drive the very best results. While they may be separate digital marketing activities, there is considerable overlap in implementation. Both incorporate extensive data analysis, analyzing past account performance to make predictions going forward. They also rely on testing – trialing out changes and…

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  • Do I Need a Web Hosting Service? (7 FAQs for Starting a Website)

    Do I need a web hosting service? The tech-minded question often crashes through all the excitement when an aspiring site owner starts dreaming up a website, providing an intimidating reality check to those who don’t know the nuts and bolts of publishing a blog or portfolio online. The short answer: Yes, you need web hosting.…

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  • A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don’t give up on SEO! The point of “Search Engine Optimization” is to get organic exposure through search engines — it doesn’t necessarily have to be your website. We can leverage the ranking authority of other websites pass organic referral…

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  • A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don’t give up on SEO! The point of “Search Engine Optimization” is to get organic exposure through search engines — it doesn’t necessarily have to be your website. We can leverage the ranking authority of other websites pass organic referral…

    Read More »
  • It’s that time of year again. As Black Friday and the biggest retail quarter of the year approaches, digital marketers are scrambling to capitalize on the spoils of the coming season. According to a recent report by eMarketer, paid search is the fastest growing digital channel amongst retailers. In the U.S. alone, they estimate that ad spend on retail search will jump to $13.12 billion in 2019 – a 22.5% increase year-on-year. This boost in spend has been stimulated, in part, by the exponential expansion of Amazon’s advertising services. Despite increasing competition, however, Google’s offering still reigns supreme with Google…

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  • Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you’ll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option. Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means that if all of your campaigns in the 56 days prior to the…

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  • 9 Best “One-Page” Website Hosting Plans (with Free Templates)

    Pairing the best one-page website hosting and design templates can lead to a beautiful, high-conversion, mobile-friendly look for your online brand — but how do you know where to start? While one-page websites may work wonders for some companies and professionals, others may need a multi-page format. We’ll cover how to make the sleek and…

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