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  • Content Marketing Made Simple: A Step-by-Step Guide

    Do you know what this is?This, my friend, is one of the greatest examples of content marketing of all time.I bet that when you hear “content marketing,” you think about blogs, Twitter, Facebook, and viral YouTube videos.But content marketing has been around far longer than the Internet.Why?Because content marketing is all about storytelling, and humans have told…

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  • Online Marketing Made Simple: A Step-by-Step Guide

    Do you know who Chandler Bolt is?If you’re an online marketing nerd like me, you probably do.But, if you’re part of the other 99.9% of the world who isn’t super excited about this “Internet marketing stuff,” you’ve probably never heard of this man.So, what is he doing with this headline on Business Insider?How did he…

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  • I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency, which (so far) hasn’t resulted in any substantial changes to their site. Though I personally don’t work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide. My average client wants to get the maximum by spending as little as possible. It might sound like a tough job for me and indeed it is, but I love the challenges that a…

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  • How to Use WordPress: Ultimate Guide to Building a WordPress Website

    The thought of creating your own website may seem overwhelming. You might even think this task would be impossible for anyone but a developer or a person with a background in web design. Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully…

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  • SEO Made Simple: A Step-by-Step Guide for 2019

    Guess how many blog posts people publish each day.Any ideas?Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.That means that users published around 216 blog posts while you were reading these five sentences.And that’s only counting WordPress users. If we were to count all…

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  • SEO Made Simple: A Step-by-Step Guide for 2020

    Guess how many blog posts people publish each day. Any ideas? Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second. That means that users published around 216 blog posts while you were reading these five sentences. And that’s only counting WordPress users. If we…

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  • A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites are using Shopify. Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements…

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  • Google AdWords: O Que É, Como Funciona, e Como Usar o Google Ads

    Você gostaria de fazer campanhas de Adwords que trazem novos negócios para sua empresa?O Google AdWords (agora chamado de Google Ads), é uma das ferramentas que mais gera receita e campanhas de sucesso no marketing de conteúdo.É fato que você já deve ter ouvido falar nesse nome, mas é natural não entender como funciona e,…

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  • It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That’s the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017. It’s obvious how each of these major…

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  • SEO Copywriting: How to Write Content For People and Optimize For Google

    If you want to build your blog audience, you’re going to have to get smarter with your content.One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.According to Copyblogger, SEO is the most misunderstood topic online. But, SEO content isn’t…

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