website and seo

  • Google Ads has decided to postpone switching search and shopping campaigns from accelerated delivery to standard delivery. Google announced last month that the switch was scheduled to take place on September 17. The company announced today the change is being postponed until October 7. The ad delivery help page from Google has been updated to read: “Starting October 14, 2019, accelerated budget delivery will no longer be available for use with Search campaigns, Shopping campaigns, or shared budgets. Campaigns using accelerated delivery with those campaign and budget types will be automatically migrated over to standard delivery, starting October 7, 2019.”…

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  • 9 Best “One-Page” Website Hosting Plans (with Free Templates)

    Pairing the best one-page website hosting and design templates can lead to a beautiful, high-conversion, mobile-friendly look for your online brand — but how do you know where to start? While one-page websites may work wonders for some companies and professionals, others may need a multi-page format. We’ll cover how to make the sleek and…

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  • EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. My name is Marie Haynes, from Marie Haynes Consulting, and I’m going to talk to you…

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  • Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the “nofollow” link attribute. The big points: Link attribution can be done in three ways: “nofollow”, “sponsored”, and “ugc” — each signifying a different meaning. (The fourth way, default, means no value attributed) For ranking purposes, Google now treats each of…

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  • Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate. The only problem with custom CTR curves from Google Search Console (GSC) data is that GSC is known to be a flawed tool that can give out inaccurate data. This convolutes the data we get from GSC and can make it difficult to accurately interpret the CTR…

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  • Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we’re excited!  When you’re onboarding a new SEO client who works with a lead generation model, what do you do? Among the many discovery questions you ask as you try to better understand your client’s business, you probably ask them, “What makes a lead a good lead?” That is, what are the qualities that make a potential customer more…

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  • 2019’s Best “eCommerce” Website Builder & Hosting Reviews

    As shoppers, we often pay no mind to the technical foundation that allows us to experience our favorite stores virtually. We expect to be able to browse shoe selections without stepping foot in a store; we’ve grown accustomed to scoping out gifts for mom, selecting her favorite color, and letting PayPal handle the rest. For…

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  • Hostens Provides Affordable, Enterprise-Grade Hosting Services that Help Small Businesses Worldwide Grow Revenue and Scale Online Presence

    TL; DR: Hostens helps businesses and individuals reach global audiences through its accessible hosting services and Tier III datacenter in Lithuania. It offers a variety of affordable packages for small businesses, including shared web hosting, VPS hosting, VPN services, and domain registration. As the newest division of its parent company, Interneto Vizija, a leading European…

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  • Easy Tutorial Videos for the Yoast SEO Plugin by WP101®

    We partnered with Joost de Valk to create these video tutorials for the Yoast SEO plugin for WordPress. This course will teach you how to configure and use this popular SEO plugin for WordPress, but also WHY those settings are important. Ready to get started? Start Learning Now Course Information Estimated Time: 45 minutes Difficulty:…

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  • It’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today’s Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO audits and howdy to a better way of improving your site. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription…

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