website and seo

  • In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: “Silly CNN. The headline on that page is an H2. That’s not right!” “Sure, but is it hurting them?” “No idea, actually.” Over time, SEOs started to abandon these ideas, and the strict concept of using a single H1…

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  • Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives? In this article, you’ll learn how to create Facebook ad campaigns that can greatly increase your chances of success. #1: Create Hot and Super-Hot Facebook Website Custom Audiences With the advertising goal of generating fast results for your business, whether that’s leads or sales, you want to target hot or super-hot audiences in your campaigns. There are four audience types when it comes to Facebook advertising: cold, warm, hot, and super-hot. Cold audiences include people who don’t know your business yet.…

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  • 2020’s “WordPress Website Builder” Reviews (By Real Experts)

    WordPress, the web’s leading platform for publishing blogs and other web content, has become practically synonymous with website building in general. Compared with the drag-and-drop hosted sited builders like Wix and Weebly, though, WordPress lacks some of the beginner-friendly features many novices need to have to get started online. We’re here to help new site…

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  • You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they’re your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get…

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  • Create your stunning website on WordPress.com

    WordPress.com gives you everything you need to start your website today. Free hosting, your own domain, a world-class support team, and so much more. Create anything, for anyone. WordPress.com allows you to build a website that meets your unique needs. Start a blog, business site, portfolio, online store, or anything else you can imagine. With…

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  • A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Quick Whiteboard this week. I want to talk about links. We know in SEO we love links. Everybody…

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  • Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmail, as long as the campaigns are opted into “YouTube, Gmail, and Discover.” Advertisers can ensure their…

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  • Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to be disruptive on video content that is less than 8 minutes long: Pre-roll ads: Long, non-skippable ads or groups of ads longer than 31 seconds that appear before…

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  • Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial…

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  • 2020’s Best “eCommerce” Website Builder & Hosting Reviews

    As shoppers, we often pay no mind to the technical foundation that allows us to experience our favorite stores virtually. We expect to be able to browse shoe selections without stepping foot in a store; we’ve grown accustomed to scoping out gifts for mom, selecting her favorite color, and letting PayPal handle the rest. For…

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