SEO

admin July 25, 2019

2 1,164

How to Boost Content Linkability Without Wasting Your Marketing&nbspBudget

I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency, which (so far) hasn’t resulted in any substantial changes to their site. Though I personally don’t work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide. My average client wants to get the maximum by spending as little as possible. It might sound like a tough job for me and indeed it is, but I love the challenges that a small budget brings, as it helps me stay creative and reach new professional heights. So while the budget isn’t a challenge, changing my client’s mindset is, and that’s because all of my clients are victims of one of the biggest misconceptions about content marketing: They think that once they start publishing content pieces regularly, inbound traffic will hit their site like a meteorite.  And it’s not just the traffic — links are a subject to a similar misconception. Each time I share studies like the one by Brian Dean that clearly shows that links don’t come on its own, there’s always…

admin July 10, 2019

8 823

Resources to Help You Be More Awesome

Note: Some of these resources are free, and some aren’t. Those that are paid resources are affiliate products or services, meaning if you buy them, I get a commission at no extra cost to you. Please know that I have personal experience with all of the following resources, which is why I recommend them. Every writer,…